Four 2-hour workshops with a focus on starting a wholesale business and providing a foundation to:
~uncover the gaps in knowledge
~discover the basics of B2B industry
~ understand current trends & sales cycles

What you will learn


  • Why wholesale?

  • Industry lingo

  • Product pricing


  • 3 ways to sell

  • Prospecting

  • Sales techniques


  • Trade shows

  • Cold call/email

  • CRM


  • Role play

  • Pitch

  • Wholesale playbook

Your Success in Business
begins with YOU

Desert in Dark

Consulting Session

This is a space for you to connect with me 1-on-1.

Let's dive deeper into the issues, ideas, and concerns you may have.  I specialize in

the following topics:

  • wholesale start-ups

  • pricing strategies

  • product design

  • vendor relations

  • B2B sales strategies

ladies in formal wear

Business Growth

Book a call, tell me about your current state of business and your goals. I will evaluate what's been done right and show you how to move forward with success.

Wholesale 101

Ready to start your wholesale business? 

Want to know how much to charge, where to find buyers and how to pitch your products?

New cohorts start each month.  

Sign up for the class


Some of my amazing clients...

"I love Diana's teaching which is clear, logical and effective. Diana always put a lot of thought and expertise into her structure.

Not only were our monthly meetings both fun and informative but her direct feedback and advice for improving my business style was invaluable. 

Diana has a calm and logical method of teaching that truly connected and inspired me. I can’t speak highly enough of her course."


Maeva Nicol / Founder

     Diana is a very knowledgeable and professional B2B sales consultant. In just 4 weeks, she has opened doors of opportunity for our brand that we used to dream about. I am super grateful to her and her team for sharing specific industry insights to successfully break into B2B retail. I look forward to negotiating more deals with her counsel. Thanks so much Diana ! You're the best ! :)


Lucien Aymerick  / CEO

It was such a pleasure working with Diana Barbiani! She always goes the extra mile to try to find solutions for us. Every meeting I had with her was always filled with new and helpful information. Even during the pandemic, she was able to help pull us up by giving us alternatives on how to sell in different online platforms which had a particularly good outcome for my business. I was introduced to new ways of selling my product such as through Doordash and GrubHub which was something I personally never thought my business could apply to. Overall, I am incredibly pleased with her services and I would definitely recommend working with her!


Fernanda Capraro / Owner


A few words about me...


The Rep Academy was founded in 2019 by Diana Barbiani, a wholesale operations expert with 20+ years of experience in sales and procurement. Diana is a highly accomplished and results-oriented entrepreneur and business owner with extensive experience in developing and executing creative strategies to drive business growth, increase and sustain profitability, expand the customer base, and enhance the company’s branding. 

"Start where you are.

Use what you have.

Do what you can."

Ready to start your growth journey?