.png)

Wholesale 101
- virtual live 4-week course on fundamentals of starting a wholesale business
Four 2-hour workshops with a focus on starting a wholesale business and providing a foundation to:
~uncover the gaps in knowledge
~discover the basics of B2B industry
~ understand current trends & sales cycles
What you will learn
WEEK 1
-
Why wholesale?
-
Industry lingo
-
Product pricing
WEEK 2
-
3 ways to sell
-
Prospecting
-
Sales techniques
WEEK 3
-
Trade shows
-
Cold call/email
-
CRM
WEEK 4
-
Role play
-
Pitch
-
Wholesale playbook
Your Success in Business
begins with YOU

Private
Consulting Session
This is a space for you to connect with me 1-on-1.
Let's dive deeper into the issues, ideas, and concerns you may have. I specialize in
the following topics:
-
retail start-ups
-
pricing strategies
-
product design
-
vendor relations
-
B2B sales strategies

Business Growth
Strategies
Book a call, tell me about your current state of business and your goals. I will evaluate what's been done right and show you how to move forward with success.

Wholesale 101
Ready to start your wholesale business?
Want to know how much to charge, where to find buyers and how to pitch your products?
New cohorts start each month.
Sign up for the class
What Our Clients Say
"I love Diana's teaching which is clear, logical and effective. Diana always put a lot of thought and expertise into her structure.
Not only were our monthly meetings both fun and informative but her direct feedback and advice for improving my business style was invaluable.
Diana has a calm and logical method of teaching that truly connected and inspired me. I can’t speak highly enough of her course."
Maeva Nicol / Founder
Diana is a very knowledgeable and professional B2B sales consultant. In just 4 weeks, she has opened doors of opportunity for our brand that we used to dream about. I am super grateful to her and her team for sharing specific industry insights to successfully break into B2B retail. I look forward to negotiating more deals with her counsel. Thanks so much Diana ! You're the best ! :)
Lucien Aymerick / CEO
It was such a pleasure working with Diana Barbiani! She always goes the extra mile to try to find solutions for us. Every meeting I had with her was always filled with new and helpful information. Even during the pandemic, she was able to help pull us up by giving us alternatives on how to sell in different online platforms which had a particularly good outcome for my business. I was introduced to new ways of selling my product such as through Doordash and GrubHub which was something I personally never thought my business could apply to. Overall, I am incredibly pleased with her services and I would definitely recommend working with her!
Fernanda Capraro / Owner
The Blog

A few words about me...
ENTREPRENEUR / AUTHOR / BUSINESS ADVISOR
The Rep Academy was founded in 2019 by Diana Barbiani, a wholesale operations expert with 20+ years of experience in sales and procurement. Diana is a highly accomplished and results-oriented entrepreneur and business owner with extensive experience in developing and executing creative strategies to drive business growth, increase and sustain profitability, expand the customer base, and enhance the company’s branding.
"Don't start a business. Find a problem. Solve a problem. The business comes second."
Wayne Gretzky